SEE our PROVEN and TESTED MARKETING STRATEGIES

From setting the price to creating and strategizing marketing campaigns for traditional media and web, we have a proven plan that will match your home with the right buyers.

• Thorough Comparative Market Analysis is completed to assess accurate market pricing.

• Current competition is viewed to ascertain correct pricing for subject property.

• Obtain plat maps, tax information, preliminary title report, and deed from Title Company.

• Determine any easements or homeowner’s association information, i.e. contact information, dues, etc.

• Select date to begin marketing.

• Obtain a list of any personal property exclusions.

• Discuss potential need for pre-Inspection.

• Discuss any necessary yard maintenance or repairs.

• Obtain keys to home (2 keys if possible) and security codes if appropriate.

• Professional photos with a virtual tour to be added online.

• House cleaners do a deep and thorough cleaning paid for by us before listing the property.

• Property to be pre-marketed to select sphere of high level agents to gather interest and confirm pricing strategy prior to listing

• Property will be listed on the multiple listing service (MLS) which will notify all agents in the Portland Metro area of your home being for sale. Windermere cooperates with all other multiple listing brokers.

• Digital photos will be taken and immediately attached to the listing in MLS as well as other internet sites.

• Statistics show that buyers viewing homes on the web will bypass homes with no photo and that 85% of buyers are picking their homes online.

• Ruum Media will be contacted if appropriate and a professional photographer will be hired to take photos, matterport tour, virtual tour, drone photos and video if deemed necessary. This site will be linked to Windermere and rmls.com.

• Windermere has contracts with Zillow, Redfin, Trulia, homes.com, and Google, the leaders in Real Estate internet sites and many more.

• A “Just Listed” e-postcard will be sent to top 500 local agents.

• A personalized website, built specifically for your listing, will be active within 24 hours of listing your home. This site features unlimited photos to showcase your listing. The photo gallery will be referenced on flyers.

• Web activity will be monitored and tracked to determine the best strategy for marketing moving forward.

• We employ luxury photographers who do additional editing to ensure blue skies, light and bright, composition, and color correction.

• An electronically secure, entirely online database where all parties can easily sign, share, and record all documents for the duration of the transaction.

• The seller is to receive a personalized invitation which will allow them to create an online DocuSign profile that can be easily accessed through any device that has an internet connection.

• Tours and open Houses

• Open houses for the public - These are usually Saturdays and Sundays from 12-2, 1-3 or 2-4. Open houses may not always be appropriate.

• Radio– Subject property has been mentioned through talk shows and adverts where real estate is the focal point.

• Social Networking– Featured on our Facebook and Instagram pages with over 6k active following the feed.

• Windermere Network - Access to the entire company sphere, and individual property websites.

• Master’s Circle - Access to the entire Master Circle sphere with agents from all over the state.

• Luxury Magazine - Mentions in magazine articles and subscripts where appropriate.

• Fox 12 - Mentions on news segments where real estate is the focal point.

The Windermere program is available to homes that meet certain criteria. If your home becomes part of this program, your home will be marketed to agents who work with high-end buyers. Networking meetings with these agents are held quarterly and these homes are showcased and discussed at these meetings. The Luxury Portfolio logo and Luxury Portfolio sign are available for use when marketing these homes.

• Our team offers the highest caliber of professional stagers to have your home staged and ready for photos and showings if necessary.

• We provide light staging at no cost for photos to help showcase your home in the best light possible

• Signs and Brochures

• An “Eco Flyer” will be installed on the sign, this is a hard plastic weatherproof flyer. Interested buyers, who use the QR code, can be.

• Flyers will be distributed to local agents who may have prospective buyers.

• Additional flyers will be provided for showing the inside of your home as well as a flyer box attached to your sign for convenience.

• A For Sale sign will be installed within 5 days of signed listing (depending on availability of sign company.)

• A secure lock box will be provided to insure access to agents showing the home. Agents will be required to schedule a showing prior to arrival

• Lock box will generate a 1 time use code specific for each showing and agent access log for reference to request feedback

• I request feedback from every agent showing your home, which is very helpful early on to get a sense of pricing and marketing effectiveness. I also receive an email every time and agent shows your home, which I call that same day for feedback

• Listing feedback reports are sent out every Thursday or Friday with web traffic information, an agent feedback spreadsheet, and any market reports.

• Windermere networking meeting is held every Tuesday. At the meeting I am able to promote my listings to local agents with years of experience who can give feedback on pricing and on marketing strategies.

• Monthly reports include new market analysis with active com parables, feedback with what has gone pending in your market area, data with homes have sold and for what price.

To ensure that your home closes on time, I recommend you use Fidelity Title Insurance and Escrow, our partner company.